
Here are some strategies to help you get the word out, promote your book and attract the reviews you need to make your book into a Best Seller!
1. Leverage Amazon’s Author Central
- Create an Amazon Author Page: This allows readers to learn more about you and your work. You can add your bio, author photo, and links to your social media.
- Encourage Reviews: After people buy or download the book, you can follow up (if you have their contact info) and politely ask them to leave a review. This will really promote your book!
2. Reach Out to Early Readers for Reviews
- Personal Contacts: Send a copy of your book to friends, family, or colleagues who you know will give honest feedback and reviews on Amazon.
- Influencers/Bloggers: Reach out to bloggers, book reviewers, or influencers who focus on health, fitness, or wellness topics. Offer them a free copy in exchange for an honest review.
- Goodreads Giveaways: Goodreads allows authors to host giveaways, which can generate interest in your book. Readers who receive the book often leave reviews.
3. Use Social Media to Build Buzz
- Create Shareable Content: Post snippets from the book, testimonials, or behind-the-scenes stories about your writing process on platforms like Facebook, Instagram, Twitter, and LinkedIn. Use relevant hashtags like #PlantarFasciitis, #FootHealth, or #Wellness.
- Join Groups: Participate in health-related or senior-focused Facebook groups or Reddit communities. Share your journey of overcoming plantar fasciitis and subtly mention your book as a resource.
- Run a Social Media Contest: You could host a contest where followers share their own experiences with plantar fasciitis, and the winners get a free copy of your book.
4. Utilize Email Marketing
- Build a Mailing List: If you already have an email list, let your subscribers know about the book launch and ask them to review it after reading.
- Offer Free Downloads: For a limited time, you can offer a free or discounted version of your book to encourage more people to read it and leave reviews. Amazon KDP Select lets you run free promotions for up to 5 days every 90 days.
5. Book Promotion Websites
- There are several websites where you can list your book for promotions. Some are free, while others charge a fee:
- BookBub: A well-known service, though competitive.
- Freebooksy and Bargain Booksy: Great for promoting discounted or free eBooks.
- The Fussy Librarian: A cost-effective way to get your book in front of genre-specific readers.
6. Local Outreach
- Reach Out to Local Bookstores: Independent bookstores often like to support local authors. See if they’d be willing to stock your book or host a local event for you.
- Podiatrist Offices or Wellness Centers: Since your book focuses on plantar fasciitis, consider leaving flyers or a free copy at foot health clinics, podiatrist offices, gyms, or wellness centers.
- Host a Local Event: You could also host a workshop or a Q&A event about foot health or plantar fasciitis in your community. Use the event to promote the book.
7. Paid Advertising
- Amazon Ads: Running ads on Amazon can increase your book’s visibility. You can set a daily budget and target readers based on their interests or what books they’ve purchased in the past.
- Facebook and Instagram Ads: Both platforms allow you to create targeted ads. Since your book focuses on health, you can target groups interested in foot health, senior wellness, or fitness.
8. Ask for Reviews at the Back of Your Book
- Add a polite note at the end of your book asking readers to leave a review if they found the content helpful. Make sure it’s clear and easy for them to understand how to leave a review.
9. Participate in Author Interviews and Podcasts
- Reach out to blogs, podcasts, or YouTube channels that cover topics like wellness, foot health, or senior health. Being a guest on a podcast is a great way to get your story out and mention your book in front of a targeted audience.
10. Offer Exclusive Bonuses
- Encourage people to buy your book by offering exclusive content to readers who leave a review. For example, offer them a bonus PDF with additional tips for managing plantar fasciitis, or a downloadable guide with exercises.